Digital Signage for Small Business
Digital signage is becoming increasingly popular among small businesses as a relatively cheap and effective way to advertise their products and services to a wider audience. The technology is available today for many small business owners to take advantage of and use for advertising at a lower cost than other traditional methods of advertising. Read More>>
Cardinal Health Launches Ad-Based Digital Network
Cardinal Health today launched an in-store digital signage network to reach customers in pharmacies while they wait for prescriptions. Cardinal Health said in a release that the network will give pharmaceutical, over-the-counter, consumer health and other product manufacturers a venue to run both advertising and educational content in Cardinal’s nationwide franchised pharmacies. Named the Pharmacy Health Network, 32-inch LCD screens and health content will be made available to more than 5,000 independent retail and franchised pharmacies served by Cardinal Health throughout the United States. Respario Digital Advertising Group of Dallas, Texas, will manage the technology, content and ongoing management of the program, as well as the installation. Read On>>
Digital Out-Of-Home Media and Advertising-Based Networks
Some people in the digital out-of-home industry have questioned the viability of advertising-based digital signage networks. They predicted that the medium would never truly gain momentum. Happily, there are a few companies proving the naysayers wrong and blazing a path to success. Read On>>
What is Digital Signage
Today, businesses capitalize on the power of digital signage advertising to attract the attention of customers. Digital signage display combines video, text, images, messages, animation and sound in an effective manner that is both eye catching and informative. Read On>>
Walt Disney for Yahoo TV
According to the Wall Street Journal and others, Walt Disney Co. is considering making some of its television content available for Yahoo’s Internet TV service. Read On>>
Smart TVs for 2011
LCD TV makers know where it’s at, but do you? If you said “3D,” deduct 200 geek points for jumping the gun (guess again when glasses-free 3D displays become commonplace). For those of you who said “Internet connected TVs,” you’re getting closer. The real answer? Smart TVs. Read On>>
The Growing Popularity Of Shopper Marketing
If you ask any brand marketer or retailer they will tell you that catching the attention of today’s shopper is no easy task. With so many channels of communication throughout the path to purchase how can marketers and retailers be sure that they are effectively reaching the shopper? A new study out by the Grocery Manufacturers Association (GMA) and Booz & Company aims to answer this question and many more. Read More>>
The Cord Cutting Movement
A news report says that Microsoft is looking to muscle into the growing streaming TV market.
Microsoft has entered the TV market before, such as by investing in MSNBC, and it’s looking to do so again. According to a report from Reuters, Microsoft is in talks to create a fee-based streaming delivery system centered around the Xbox gaming console. Read More>>
Microsoft Silverlight 5
Published December 2, 2010
Today at Silverlight Firestarter, an all-day developer’s event at Microsoft’s headquarters in Redmond , Washington , Scott Guthrie, corporate vice President in Microsoft’s Developer Division, gave attendees and a Web-viewing audience a first look at Silverlight 5. It will be available in beta in the first half of 2011, with the final release coming later that year. Read More>>
Digital Signage Today
Digital Signage Today is a leader in the latest news and developments in DS acorss the globe. This article is an example of the direction this new technology is headed:
An ultramodern, underground museum is using digital signage and digital place-based media to take visitors on an immersive tour through the past of the historic Polish city of Cracow. Read More>>
