Cardinal Health today launched an in-store digital signage network to reach customers in pharmacies while they wait for prescriptions. Cardinal Health said in a release that the network will give pharmaceutical, over-the-counter, consumer health and other product manufacturers a venue to run both advertising and educational content in Cardinal’s nationwide franchised pharmacies. Named the Pharmacy [...]

If you ask any brand marketer or retailer they will tell you that catching the attention of today’s shopper is no easy task. With so many channels of communication throughout the path to purchase how can marketers and retailers be sure that they are effectively reaching the shopper? A new study out by the Grocery [...]